Toyota, Back and Better than Ever?

By Aliza Kempner

Toyota has shown signs of bouncing back and better than ever after several years of setbacks. Healthy sales and an inflated yen helped drive earnings, expected to hit 1.9 trillion yen in net profit for the fiscal year ending in March. 

After the financial crisis, a series of recalls worldwide, and the tsunami in Japan, Toyota has streamlined production, outsourced some manufacturing to less costly countries and strengthened its lineup. The New York Times gives a rich picture of the economics and tactics behind Toyota’s bounce back.