Claim Calls for Cancellation of “Candy” Trademark Registration by Candy Crush Saga in Europe

By Min Wu

ZeptoLab, creator of mobile game Cut the Rope, filed a claim at the U.K. Intellectual Property Office to cancel the European registration of the trademark “candy” by King.com, developer of popular game Candy Crush Saga, according to CNet Australia

In the game Cut the Rope, players cut a rope to feed a small monster candy. The trademark registration, if held valid, would establish King.com’s exclusive right to use the word “candy” in the titles of video games. 

King.com has withdrawn its “candy” trademark application in the United States under intense criticism. However, it still holds a registered trademark of “candy” in the European Union, which was used as a precedent to file the U.S. application.