Cooperation between Alibaba and Trade Offices Aims at Safer Online Shopping

By Jieying Ding

Larger than Amazon and Ebay combined, Alibaba is working hard to attract high-end customers, thus providing a huge opportunity for global sellers to tap into the ever-increasing Chinese market.

According to New York Times, global brands, such as New Balance, have opened online stores on Alibaba and have gained huge success. However, concerns with counterfeits are a battle that both Alibaba and foreign trade offices in China are trying to fight together. With growing demand in China for imported goods, more and more foreign trade offices are cooperating with Alibaba to make online shopping safer.