WTF Trademark Law!

By Nathaniel DeLucia

Apparently the acronym “WTF” is one of the most internationally sought after trademark designations with over eleven applications pending from around the world.

Most recently,  Wrigley has challenged Pefetti Van Melle’s, an Italian candy company, application to register “WTF.”  Wrigley claims that Melle’s application for “WTF” would infringe their trademark on “Wrigley’s Winterfresh,” and “what the fresh” chewing gum.   If the two companies cannot resolve the matter soon, they will go to trial late next year.

For the full story, including what other companies are vying for the “WTF” designation, see the full story at Bloomberg News.